Marketing Lead

Were hiring a Lead - Marketing to own category creation, product marketing, demand generation, and partner/marketplace marketing from narrative to revenue pipeline. You will position Factori as the leading real-world intelligence data provider for external signals and forecasting, build a lean team, and create a repeatable motion that turns trials, PQLs, PoVs wins, while reinforcing our trust and privacy leadership.

Responsibilities

• Harness our position in the location intelligence industry to drive demand for our data solutions and future product roadmap.
• Translate complex data/ML products designed for enterprise data teams into crisp positioning and proof-driven stories.
• Build a content engine (notebooks, ROI models, case studies) that converts quickly.
• Orchestrate marketplaces, partners, and ABM to create predictable pipelines.
• Champion our trust narrative (privacy, provenance, data quality, SLOs).
  
  

• Define and own the RealWorld Intelligence category and value pillars: Accuracy, Trust/Safety, Speed to value, Explainability, Procurementnative.
• Build persona/vertical messaging (Data/ML leaders, Operations, CIO/Sec, Developers) and objection handling (privacy/leakage, we already have events/weather, well build it).
  
  

• Plan and execute launches for our data feeds, API, and platform products.
• Produce collateral that moves deals: solution briefs, one-pagers, decks, demos, calculators, and How to Buy (marketplaces, clean rooms).
  
  

• Own the funnel: trial PQL PoV win; instrument and optimize conversion rates, and payback.
• Run multichannel marketing programs: SEO on technical topics, LinkedIn, webinars/workshops, newsletters, performance/retargeting (developer-friendly), and email nurtures.
• Stand up ABM for enterprise ICPs; partner tightly with SDR/AE on intent signals and PoV acceptance criteria.
  
  

• Optimize marketplace listings for conversion; drive private offers and cosell motions with partners; manage MDF/comarketing calendars.
• Coordinate GIS channels (Esri/CARTO) with clear solution stories and transfer to warehouse playbooks.
  
  

• Operate the Trust Center narrative across web, docs, and sales assets (coverage maps, quality flags, provenance, incidents/SLOs).
• Build analyst/press relationships; secure quotes, coverage, and case studies with measurable ROI.
  
  

• Deliver talk tracks, battlecards, competitive briefs, discovery guides, and the PoV sales kit
• Partner with CS on adoption/expansion campaigns.
  
  

• Hire, mentor, and lead a lean team: PMM/Content, Growth Ops, Design/Brand.
• Own the stack CRM, attribution, website, analytics, budgets, and vendor/agency relationships.
  
  

• 5-7 years in B2B marketing with 2-4+ years leading PMM/Growth as a player-coach in an early-stage or growth-stage tech company.
• Proven success in marketing APIs or data products to data scientists, ML engineers, analytics leaders, and operations stakeholders.
• Hands-on experience with cloud marketplaces (Snowflake, Databricks, AWS ADX): listings, trials, and private offers; partner comarketing.
• Demonstrated ability to ship technical content that converts (notebooks, tutorials, ROI calculators, case studies) and to drive trial PQL PoV motions.
• Working fluency with timeseries/forecasting concepts (MAPE/WAPE, exogenous features, prediction intervals) and developerfirst DX.
• Metrics-driven operator: funnel analytics, attribution, experimentation/AB testing, forecast, and budget ownership.
• Excellent written and verbal storytelling; comfortable explaining privacy, data quality, and provenance plainly.
• Lowego collaborator who partners tightly with Product, Sales/SE, CS, and Partnerships.