Content Writer

Enabling the Next Generation of Indian Investors

At Zerodha Fund House, we are redefining the mutual funds landscape to create simple, transparent, and cost-effective investment solutions for millions of Indians. Built by the pioneers behind Zerodha Broking Ltd and Case Platforms Ltd, we are on a mission to empower the next 10 crore investors in India to participate in and grow the capital markets.

We're looking for someone who eats, breathes, and ships content and leads execution across our channels.

Key Responsibilities

Video (Instagram, YouTube)

• Script, plan, shoot/coordinate, and understand how to cut content across formats - short-form (Reels/Shorts), long-form YouTube (explainers, podcast cuts), and anything in between
• Work from briefs provided, but own the craft: pacing, visual style, hooks, captions, and format-appropriate editing (a 5-min YouTube explainer needs different pacing and structure than a 30-second reel)
• You obsess over visual identity - across IPs, content launches online, and everything static
• Run a consistent publishing cadence across formats and iterate based on performance
  
  
  

• Understand hooks + share loops. Quality & speed are your biggest strengths. You will own content IPs end to end
• Build and manage a content calendar. Own day-to-day publishing and scheduling across all platforms
• Adapt long-form content (blog, podcast, launch material) into platform-native formats. This isn't just reposting the same asset multiple times, each platform needs its own treatment
• Track engagement metrics per platform and report monthly, with a point of view on what's working and why, based on which you iterate
  
  
  

• Execute campaigns on our existing Listmonk/SES setup against a calendar you set
• Own send hygiene: list segmentation, bounce monitoring, deliverability basics
• Draft first-pass copy for recurring/lower-stakes sends for review
• Report on open/click metrics in plain language, not just dashboard screenshots
  
  
  

• Own monthly factsheet production - pulling portfolio, NAV, and performance data into the standard format on schedule
• This is largely a templated, repeatable process; part of the job is setting up automation (a script, a template with linked data, whatever works) so it stops being manual busywork after the first couple of cycles
• Coordinate with Compliance for data accuracy and sign-off before release
  
  
  

• 3-4 years of hands-on experience owning content/video channels end-to-end and not just contributing to a larger team's output
• A portfolio or proof of work that shows range: things you've scripted, been involved in shooting, editing, and publishing yourself, with results (views, growth, engagement) attached
• Experience working directly against a publishing calendar and cadence, ideally in a startup, fintech, D2C, or media environment where speed and iteration matter
• Prior exposure to a regulated or compliance-reviewed environment (BFSI, fintech, healthcare) is a strong plus, but not a dealbreaker
• Bonus: you've run something of your own (a channel, a newsletter, a side project) that shows you don't need a boss to ship
  
  
  

• Sharp, punchy writing - you can turn any product point/pitch into a hook in one draft, not five
• Understand video editing - can also get your hands dirty and start cutting, not just directing someone else who edits
• Working knowledge of AI tools for content production - scripting assistance, editing, static/visual generation and comfort adopting new ones fast
• Platform fluency: you know why a hook that works on Reels falls flat on YouTube Shorts, and why a LinkedIn post needs a different opening line than a tweet
• Basic analytics literacy - you can read engagement/open/click data and turn it into "here's what we do differently next time"
• Comfortable with spreadsheets and light automation (formulas, scripts, or no-code tools)
• Deliverability/CRM basics for email and WhatsApp - segmentation, bounce handling, send hygiene
• Tight collaboration skills - you'll work with compliance, design, and leadership voices regularly, and know how to ship fast without cutting corners on accuracy