SEO Executive 27N25

As a dedicated SEO Executive at our esteemed company, you will play a crucial role in enhancing our online visibility and driving traffic to our website. You will be accountable for implementing strong and innovative digital marketing strategies, utilizing SEO, PPC (Pay Per Click), and other techniques to drive traffic to company pages and generate interest in company products and services. A key part of your role is to analyze website analytics and come up with the effective strategies and tactics to improve search engine results positions (SERPs) for various keywords. You will work closely with the marketing and content teams to ensure web and online marketing initiatives align with company goals. If you have a passion for SEO and digital marketing and want to apply your skills to make a significant impact, this position is perfect for you.

Responsibilities

• Develop and implement strategies to improve organic search rankings.
• Conduct thorough keyword research to guide the content creation process.
• Analyze web traffic metrics and suggest solutions to boost website performance.
• Collaborate with content teams to optimize each piece of marketing material for SEO.
• Stay updated on the latest industry trends and apply new practices as needed.
• Monitor and report on a variety of PPC campaigns to boost traffic effectively.
• Utilize Google Analytics and other tools to gain insights on site performance.
• Handle link-building strategies and outreach to establish strong backlinks.
• Ensure all the content produced is consistent with SEO best practices.
• Coordinate with web developers to implement SEO recommendations accurately.
• Prepare detailed strategy reports for senior management evaluation and direction.
• Identify SEO challenges and opportunities, proposing effective solutions.

Requirements

• Bachelor’s degree in Marketing, Information Technology, or a related field.
• Proven experience as an SEO Executive or in a related role.
• Comprehensive knowledge of Google Analytics and other SEO tools.
• Familiarity with web design and site architecture as it impacts SEO.
• Strong understanding of search engine algorithms and ranking methods.
• Excellent analytical and problem-solving skills tailored for online marketing.
• Strong verbal and written communication skills for effective collaboration.