SEO Executive (225-916)

An SEO Executive plays a vital role in enhancing a company's online visibility and web presence. They are responsible for developing and implementing strategies that improve a website's ranking on search engines, which ultimately drives more traffic to the site. This role requires a deep understanding of search engine algorithms, keyword research, SEO best practices, and analytical skills. An SEO Executive needs to stay updated with the latest trends and changes in the SEO landscape to effectively optimize web content for better performance in search results. Collaborating with content creators, marketers, and web developers, the SEO Executive ensures that all content is optimized and aligns with the overall business strategy to achieve greater reach and engagement.

Responsibilities

• Conduct comprehensive keyword research to guide content development and strategy decisions.
• Implement on-page and off-page SEO best practices for improved website performance.
• Analyze website analytics and performance metrics using SEO tools and software.
• Collaborate with content creators to develop effective SEO content and align strategies.
• Monitor and evaluate search engine rankings and traffic to generate monthly performance reports.
• Stay informed about the latest industry trends, algorithm changes, and SEO developments.
• Optimize website structure and internal linking to enhance user experience and SEO ranking.
• Collaborate with web developers to ensure SEO best practices are properly implemented on the site.
• Review and analyze competitor websites to identify opportunities for improvement.
• Manage backlinks strategy to improve domain authority and search engine rankings.
• Conduct regular SEO audits to identify issues and implement necessary improvements.
• Utilize social media platforms to promote content and enhance online visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field is preferred.
• Proven experience working as an SEO Executive or similar role in SEO marketing.
• Strong understanding of SEO principles, search engine algorithms, and ranking factors.
• Proficient in using SEO tools like Google Analytics, SEMrush, and Ahrefs.
• Excellent analytical, decision-making, and problem-solving skills required.
• Ability to read and interpret web analytics and produce meaningful reports.
• Strong communication and collaboration skills to work with cross-functional teams.