Senior SEO Executive 17F26

The Senior SEO Executive is a pivotal role in digital marketing, focusing on optimizing online content to improve search engine rankings and drive organic traffic. This position requires a strategic thinker with an in-depth understanding of SEO practices, keyword research, and analytics tools. The Senior SEO Executive will work closely with the marketing team to develop and implement effective SEO strategies that align with broader marketing goals. The successful candidate will be adept at analyzing website performance data, identifying opportunities for improvement, and implementing changes to optimize the website's content and structure. This role demands a proactive attitude, strong communication skills, and the ability to keep abreast of industry trends to ensure the company's digital presence remains competitive.

Responsibilities

• Develop and execute successful SEO strategies to increase website visibility.
• Analyze website traffic and search engine rankings for performance improvements.
• Conduct comprehensive keyword research to guide content creation priorities.
• Collaborate with content and marketing teams to ensure SEO best practices.
• Implement link-building strategies to enhance domain and page authority.
• Perform SEO audits and recommend changes to website architecture as needed.
• Monitor and report on search engine algorithms to adapt strategies quickly.
• Create detailed and insightful SEO reports for management review and planning.
• Train and mentor junior team members to develop their SEO skills and understanding.
• Stay up-to-date with the latest SEO trends and industry changes for strategic benefit.
• Identify technical SEO issues and work with developers to optimize website performance.
• Collaborate with external parties for off-page SEO initiatives and partnerships.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or related field.
• Proven experience in an SEO role, preferably at a senior level.
• In-depth knowledge of SEO practices, tools, and trends in the industry.
• Excellent analytical skills with data-driven mindset and problem-solving abilities.
• Proficiency with SEO tools like Google Analytics, SEMrush, or Moz.
• Strong communication skills with the ability to present insights effectively.
• Experience working in a collaborative environment with cross-functional teams.
• Ability to manage multiple projects and priorities in a fast-paced setting.