Senior Manager – Performance Marketing 06J26

The Senior Manager – Performance Marketing position is essential for driving the company's digital marketing strategy and delivering measurable outcomes. In this role, you will oversee online marketing channels, optimize campaign performance, and enhance the brand's visibility across digital platforms. Your expertise in digital tools and analytics will play a vital role in acquiring and retaining customers through strategic marketing initiatives. You will collaborate with cross-functional teams including creative, data, and technology teams to ensure a seamless approach towards marketing strategies. This role requires a blend of creativity and analytical skills to develop strategic, high-impact marketing campaigns that align with business goals.

Responsibilities

• Lead and manage the performance marketing team to achieve company goals.
• Develop and execute digital marketing strategies across various platforms.
• Analyze performance data to optimize campaigns for improved results.
• Oversee the planning and management of paid and organic campaigns.
• Conduct regular competitive analysis to inform strategic digital initiatives.
• Liaise with creative teams to develop engaging marketing content.
• Manage digital marketing budgets and allocate resources efficiently.
• Ensure compliance with data protection regulations in marketing activities.
• Collaborate with cross-functional teams to support and enhance marketing efforts.
• Stay updated on the latest digital marketing trends and technologies.
• Prepare and present performance reports to senior management and stakeholders.
• Design and implement customer acquisition strategies for target markets.

Requirements

• Bachelor's degree in Marketing, Business, or a related field is required.
• Minimum of 5 years of experience in performance marketing or similar roles.
• Proven knowledge of digital marketing tools and analytics platforms.
• Strong leadership skills with experience managing marketing teams.
• Excellent analytical skills for interpreting complex data and metrics.
• Demonstrated ability to develop and execute strategic marketing plans.
• Outstanding communication skills for interacting with various stakeholders.