Retail Marketing Manager (225-1014)

The Retail Marketing Manager plays a pivotal role in driving the marketing strategies that promote a retail brand's products and services. This position demands a creative and strategic thinker who understands how to blend traditional and digital marketing tactics to engage customers and maximize sales. The Retail Marketing Manager will be responsible for analyzing market trends, understanding consumer behavior, and creating innovative marketing campaigns that resonate with the target audience. The ideal candidate should possess strong leadership skills, enabling them to lead a result-driven marketing team effectively. This role requires excellent organizational, analytical, and communication skills to foster relationships with partners and stakeholders. You will be expected to work closely with other departments to ensure the brand's message is consistent and aligned with the company’s strategic goals. A background in retail marketing and a proven track record of successful marketing campaigns in the retail sector will be highly advantageous.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive sales and customer engagement.
• Lead and manage a team of marketing professionals towards achieving marketing objectives.
• Analyze market trends and consumer data to refine marketing strategies.
• Create innovative and effective promotional campaigns for various retail channels.
• Coordinate with cross-functional teams to ensure cohesive brand message delivery.
• Oversee the budgeting and financial reporting for marketing campaigns.
• Employ digital marketing tools to enhance online presence and attract online shoppers.
• Manage relationships with external partners such as PR agencies and advertising firms.
• Develop and monitor KPIs to assess the effectiveness of marketing activities.
• Ensure compliance with current marketing policies, practices, and procedures.
• Identify new market opportunities to expand the retail brand's reach and influence.
• Communicate marketing strategies and reports effectively to senior management.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field is required.
• Minimum of five years of experience in retail marketing or related industry.
• Proven track record of executing successful marketing campaigns for retail brands.
• Strong leadership skills with experience in managing a marketing team.
• Excellent analytical skills and the ability to interpret complex market data.
• Proficiency in digital marketing tools and platforms, including SEO and social media.
• Excellent communication and interpersonal skills to collaborate with various stakeholders.