Digital Marketing Specialist 31O25

As a Digital Marketing Specialist, you will play a pivotal role in driving our digital marketing initiatives to enhance brand presence, attract potential clients, and convert online interactions into tangible business outcomes. You will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services, as well as optimizing the company’s online presence. Your goal will be to reach prospective digital audiences and turn them into loyal clients. You will work closely with the marketing team to monitor performance metrics and adjust strategies to maximize outreach and engagement. If you have a passion for digital trends, a creative mindset, and the ability to adapt to the ever-evolving digital landscape, this role is perfect for you.

Responsibilities

• Develop and execute digital marketing strategies to meet company objectives and KPI targets.
• Manage and optimize our digital content across various platforms, including social media and blogs.
• Oversee the company's SEO practices and deliver improved search engine rankings.
• Utilize analytics tools to monitor and report on performance and audience engagement levels.
• Coordinate with the creative team to produce engaging and innovative content for digital campaigns.
• Implement and manage paid advertising campaigns on platforms such as Google Ads and Facebook.
• Identify new digital marketing trends and ensure the brand is at the forefront of industry developments.
• Lead email marketing campaigns to increase client retention and generate leads.
• Collaborate with external agencies to build and refine the online presence and digital strategies.
• Maintain awareness of competitor marketing strategies and tactics to inform future campaigns.
• Manage budgets for digital marketing activities, ensuring cost-effective and impactful spending.
• Conduct A/B testing to drive engagement and conversion metrics on marketing materials.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Three or more years of experience in digital marketing or a related area.
• Proven expertise in managing PPC campaigns and SEO/SEM strategies.
• Strong proficiency with marketing software and tools, such as Google Analytics and HubSpot.
• Excellent communication skills, both written and verbal, with a keen attention to detail.
• Demonstrated ability to create adaptive, innovative digital marketing campaigns.
• Strong analytical skills to interpret and leverage data-driven insights for decision-making.