Digital Marketing Specialist 30D25

The Digital Marketing Specialist is a key role within our marketing team, responsible for developing and implementing strategies that boost our online presence, engage customers, and drive superior digital sales results. This position demands a creative thinker with a strong ability to manage marketing campaigns across various digital platforms. This includes SEO, SEM, social media, email marketing, and content marketing strategies tailored to enhance brand awareness, improve marketing efforts and increase revenue. The ideal candidate will possess a unique blend of analytical skill and creative prowess, eager to innovate and execute digital marketing strategies with measurable results. If you are passionate about digital trends, technology, and have a knack for turning opportunities into revenue, this position is for you.

Responsibilities

• Develop, execute and manage digital marketing campaigns to meet organizational goals.
• Analyze digital data and report on campaign performance and engagement metrics.
• Optimize digital marketing channels to improve engagement and conversion rates.
• Collaborate with the content team to create SEO-friendly content for various platforms.
• Plan and manage paid advertising campaigns on social media and search engines.
• Identify trends and insights to optimize spend and performance based on analysis.
• Maintain a strong online company voice through social media networks.
• Implement and manage email marketing strategies, including list management.
• Design and present new social media campaign ideas to leadership.
• Stay informed on the latest digital marketing trends and technology advancements.
• Enhance website traffic through SEO, SEM, and other relevant marketing strategies.
• Monitor competitors’ activities and market developments to adjust strategies as needed.

Requirements

• Bachelor’s degree in Marketing, Business, or related field is required.
• Proven experience in digital marketing, particularly within the industry.
• Proficiency in digital marketing tools such as Google Analytics and SEO tools.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Excellent communication skills and capability to work collaboratively with teams.
• Ability to manage multiple projects with different timelines and demands effectively.
• Creative mindset with a strategic ability to analyze marketing trends and data.