Digital Marketing Executive 05F25

As a Digital Marketing Executive, you will spearhead and manage our online marketing initiatives to promote our brand, increase customer engagement, and drive sales growth. You will be pivotal in developing and executing dynamic digital marketing strategies across various platforms, including social media, email marketing, and content marketing. Your role will require you to stay abreast of emerging digital trends and technologies to ensure we remain competitive in the market. You will work closely with different departments to coordinate marketing efforts that align with our business goals and objectives. This is an exciting opportunity for a creative and analytical individual who thrives in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Optimize online advertising campaigns to maximize ROI and brand visibility.
• Analyze and interpret digital analytics to improve campaign performance and strategies.
• Coordinate with the content team to create engaging digital marketing content.
• Manage social media accounts to increase brand awareness and customer engagement.
• Design and manage email marketing campaigns to nurture leads and retain customers.
• Conduct market research to identify new digital marketing opportunities.
• Collaborate with departmental teams to align marketing strategies with business objectives.
• Establish and maintain partnerships with influencers and other brand advocates.
• Stay updated on industry trends to ensure cutting-edge digital marketing strategies.
• Prepare and present reports on digital marketing activities and outcomes.
• Monitor competitor activity to benchmark and improve organizational strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven work experience in digital marketing or a related position.
• Strong understanding of current digital marketing concepts and best practices.
• Experience with SEO, PPC, social media, email marketing, and analytics tools.
• Ability to analyze data and provide evidence-based recommendations.
• Excellent written and verbal communication skills are essential.
• Creative, innovative, and adept at problem-solving in a fast-paced environment.