CRM Specialist 29O25

As a CRM Specialist, you will play a crucial role in managing and enhancing our organization's customer relationship management system. You will be responsible for implementing strategies that drive customer engagement, satisfaction, and loyalty through the effective use of CRM software tools. This role involves data analysis, customer segmentation, and working closely with cross-functional teams to ensure customer-centric strategies are aligned with business objectives. Your expertise will help in understanding customer needs, improving service delivery, and ultimately improving business performance. You should have a strong understanding of CRM systems, excellent analytical skills, and the ability to communicate effectively with various stakeholders.

Responsibilities

• Develop and implement CRM strategies to enhance customer engagement and satisfaction.
• Analyze customer data to identify trends and suggest improvements to the CRM process.
• Maintain and update customer information within the CRM system accurately and efficiently.
• Collaborate with marketing teams to design and execute targeted marketing campaigns.
• Provide training and guidance to team members on CRM best practices and system usage.
• Monitor CRM analytics metrics to measure the effectiveness of strategies and campaigns.
• Work with IT teams to resolve any technical issues related to the CRM system.
• Prepare detailed reports on customer interaction and feedback to inform leadership decisions.
• Support customer service teams by providing insights and tools for improved customer care.
• Develop and document CRM processes, protocols, and policies for organizational use.
• Coordinate with cross-functional teams to ensure alignment of CRM initiatives with business goals.
• Stay updated on the latest CRM trends and technologies to keep the systems competitive.

Requirements

• Bachelor's degree in Business, Marketing, Information Systems, or related field.
• Proven experience as a CRM Specialist or similar customer relationship role.
• Strong understanding of CRM software and tools, with hands-on experience.
• Excellent analytical skills and proficiency in data analysis and reporting.
• Strong communication skills and ability to collaborate with cross-functional teams.
• Ability to problem-solve and think critically to enhance customer experiences.
• Highly organized with excellent attention to detail and project management skills.