CRM Specialist 27D25

As a CRM Specialist, you will play a pivotal role in managing and implementing customer relationship management strategies to enhance customer satisfaction and improve business performance. This role requires a keen understanding of customer relationship management systems, data analysis, and strategies for improving customer service delivery. You will work closely with sales, marketing, and customer service teams to ensure the CRM software is utilized effectively to the organization's advantage. You will also be responsible for analyzing customer interaction data and feedback to drive improvements in our processes and customer engagement tactics. An ideal candidate will possess strong analytical skills, effective communication abilities, and a passion for optimizing customer relationships through technology and best practices.

Responsibilities

• Develop and implement CRM strategies that align with business objectives and customer needs.
• Collaborate with cross-functional teams to ensure effective use of CRM tools and processes.
• Monitor and analyze customer interactions and data to enhance CRM performance.
• Customize and configure CRM software to meet the organization’s specific business needs.
• Train and support staff in utilizing CRM systems effectively for improved customer interaction.
• Identify opportunities for CRM workflow improvements and system enhancements based on feedback.
• Maintain the integrity of CRM data through regular quality checks and updates.
• Prepare and present reports detailing CRM performance and areas for improvement to senior management.
• Ensure compliance with data protection regulations in all CRM activities and processes.
• Coordinate with IT teams to troubleshoot and resolve CRM-related issues promptly.
• Stay current with CRM advancements and recommend new technologies or practices.
• Lead initiatives to improve customer experience and retention through innovative CRM solutions.

Requirements

• Bachelor’s degree in Business, Marketing, IT, or related field preferred.
• Proven experience in CRM management within a sales or marketing environment.
• Extensive knowledge and proficiency in CRM software and database systems.
• Strong analytical skills, with an ability to assess and interpret customer data.
• Excellent communication skills to facilitate collaboration across departments.
• Detail-oriented and highly organized, able to manage multiple projects simultaneously.
• Familiarity with data protection laws and ethical handling of customer information.