Assistant Brand manager (28N25)

An Assistant Brand Manager holds a pivotal role in a company’s marketing team, contributing extensively to the development and execution of brand strategies. This position involves supporting the Brand Manager in crafting innovative marketing plans to enhance brand presence and drive growth. As an Assistant Brand Manager, you will be involved in cross-functional collaborations, ensuring consistent brand messaging across all platforms. The role requires a mix of creativity, analytical skills, and strategic thinking to understand market dynamics and consumer insights. You will be responsible for monitoring market trends, competitor activities, and executing brand initiatives, making this an exciting opportunity for those passionate about brand management and marketing.

Responsibilities

• Assist in the development and implementation of brand strategies and campaigns.
• Collaborate with the marketing team to create cohesive branding strategies.
• Monitor market trends and analyze consumer behavior insights and preferences.
• Support the design and execution of advertising and promotional activities.
• Coordinate with external agencies and vendors for brand campaigns and initiatives.
• Assist in managing the brand’s online presence and digital marketing activities.
• Ensure consistent brand messaging across all communication channels and materials.
• Conduct competitive analysis to inform strategic planning and brand positioning.
• Gather and report on feedback from product launches and marketing initiatives.
• Track and analyze the performance of marketing campaigns and report findings.
• Assist in budget management and financial planning for brand activities.
• Participate in cross-functional team efforts to ensure brand alignment and compliance.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of two years of experience in marketing or brand management.
• Strong analytical skills and proficiency in market research methodologies.
• Excellent written and verbal communication skills are essential.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Proficiency in digital marketing tools and platforms is highly desirable.
• Strong project management skills and attention to detail required.