Assistant Brand Manager 15J25

An Assistant Brand Manager plays a vital role in supporting the Brand Manager in all aspects of brand development and marketing strategies. This position is integral to the overall success of a brand, as it involves enhancing brand loyalty, identifying market trends, and executing promotional campaigns. The Assistant Brand Manager is responsible for collaborating with cross-functional teams to ensure that brand strategies are aligned with business objectives. This role requires a creative and strategic thinker who can analyze market data to optimize brand performance. If you have a passion for marketing and a keen interest in brand development, this is an exciting opportunity to contribute to the growth and success of a brand.

Responsibilities

• Assist the Brand Manager in developing and implementing brand strategies effectively.
• Conduct market research to identify opportunities for brand growth and improvement.
• Collaborate with product and marketing teams to ensure cohesive brand messaging.
• Support the management in planning and executing marketing campaigns and promotions.
• Analyze consumer behavior and market trends to recommend strategic adjustments.
• Coordinate with advertising and media agencies to align on brand initiatives.
• Monitor competitor activities and suggest strategies to enhance brand competitiveness.
• Evaluate marketing performance metrics and generate reports for management review.
• Support budget planning and control by tracking marketing expenses and allocations.
• Organize events and activities to boost brand visibility and customer engagement.
• Ensure brand guidelines are adhered to across all marketing channels and products.
• Foster relationships with key stakeholders to enhance brand positioning and awareness.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• Proven experience in brand management or marketing roles is highly desirable.
• Strong analytical skills with the ability to interpret data and market trends.
• Excellent communication and interpersonal skills to work effectively with teams.
• Creative thinking with a strong sense of brand aesthetics and design.
• Ability to manage multiple projects and prioritize tasks under tight deadlines.
• Proficient in Microsoft Office Suite and marketing software applications.