Strategy & Marketing Manager 02D25

The Strategy & Marketing Manager is a vital role within our organization, responsible for developing and executing strategic marketing initiatives that drive growth and enhance our brand's presence in the market. This role requires a deep understanding of market trends, customer insights, and competitive landscapes, coupled with the ability to create actionable strategies that align with the company's objectives. You will play a key role in defining and articulating our market positioning, leading cross-functional teams to achieve business goals, and delivering innovative marketing campaigns. The ideal candidate will be a forward-thinking leader with a proven track record in marketing strategy and execution, capable of steering the company through both digital and traditional marketing paths. This position demands a combination of creativity, analytical skills, and a collaborative spirit to thrive in a dynamic and competitive environment.

Responsibilities

• Develop comprehensive marketing strategies that align with overall business objectives.
• Conduct thorough market analysis to identify emerging opportunities and trends.
• Lead cross-functional teams to implement marketing plans and achieve targets.
• Manage and optimize digital marketing campaigns across various platforms to enhance reach.
• Analyze customer insights and market data to inform strategic decisions.
• Oversee the creation of innovative content that enhances brand engagement and visibility.
• Develop pricing strategies that boost profitability while maintaining competitive advantage.
• Build and maintain strong relationships with key industry partners and stakeholders.
• Monitor and report on the effectiveness of marketing strategies and adjust as necessary.
• Facilitate intensive brand positioning activities to strengthen company presence.
• Coordinate activities with internal teams to ensure marketing efforts are well-integrated.
• Evaluate the efficiency of current marketing tactics and recommend improvements.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Minimum of 5 years of experience in a strategic marketing role necessary.
• Proven ability to develop and execute successful marketing strategies is essential.
• Strong analytical skills with a data-driven approach to problem-solving required.
• Excellent communication and leadership skills with a collaborative mindset needed.
• Proficiency in digital marketing tools and platforms such as Google Ads and Analytics.
• Experience in managing marketing budgets and optimizing spending for maximum ROI.