Services Marketing Manager 03D25

The Services Marketing Manager is responsible for developing and executing comprehensive marketing strategies to promote a company's service offerings. This role requires a strategic thinker who can leverage market data, customer insights, and competitive analysis to drive growth and enhance brand positioning in the market. The Services Marketing Manager will collaborate closely with cross-functional teams, including sales, product development, and customer service, to create marketing campaigns that resonate with target audiences. The ideal candidate is results-driven, possesses strong leadership skills, and has a proven track record in managing complex marketing projects. As a key player in the marketing team, the Services Marketing Manager will contribute to the overall success of the organization by increasing market share and customer retention rates through innovative and effective marketing initiatives.

Responsibilities

• Develop and implement marketing strategies to promote the company’s service offerings.
• Conduct market research to identify trends and insights to inform marketing strategies.
• Collaborate with cross-functional teams to create integrated marketing campaigns.
• Analyze customer data and feedback to enhance marketing efforts and strategies.
• Oversee the creation and distribution of marketing materials and content.
• Monitor and report on the effectiveness of marketing campaigns and initiatives.
• Manage the services marketing budget and allocate resources effectively.
• Coordinate with product development teams to align marketing efforts with service launches.
• Ensure branding consistency across all marketing channels and materials.
• Build relationships with key stakeholders, including customers, partners, and vendors.
• Identify and explore new marketing channels and opportunities for growth.
• Mentor and lead a team of marketing professionals to achieve departmental goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field is required.
• Minimum of 5 years of experience in a marketing role within a service industry.
• Proven experience in developing and executing successful marketing strategies.
• Strong analytical skills and the ability to interpret market data effectively.
• Excellent communication skills, both written and verbal, for diverse audiences.
• Demonstrated ability to manage multiple projects and meet tight deadlines.
• Proficiency in using marketing tools and platforms, including CRM and analytics software.