Sales Capability And In Store Excellence Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About The Role

The Sales Force Effectiveness & In-Store Excellence Manager is responsible for driving commercial performance by optimizing sales force capabilities and elevating execution standards at the point of sale. This role ensures that sales teams are equipped with the right tools, training, and performance metrics to deliver results, while also leading initiatives that enhance in-store visibility, shopper engagement, and brand presence. By aligning strategic objectives with operational excellence, the role plays a critical part in maximizing field force impact and delivering sustainable growth across markets.

Key Responsibilities

Sales Force Effectiveness (SFE):

• Design and implement strategies to improve sales force productivity, capability, and engagement.
• Develop and manage performance metrics, dashboards, and reporting tools to track field force effectiveness.
• Develop strong ROI matrix and mindset with regular feedback on most effective elements.
• Implement and optimize Perfect store plus and Image recognition across entire GNE.
• Lead training and capability-building programs to enhance selling skills, product knowledge, and customer engagement.
• Collaborate with commercial, distributors and Haleon team to align incentive schemes with business objectives.
• Conduct regular performance reviews and identify areas for improvement across teams and territories.
  
  
  

In-Store Excellence (ISE):

• Drive execution of in-store strategies to maximize visibility, availability, and conversion at the point of sale.
• Develop and deploy best practices for merchandising, planogram compliance, and promotional execution across all GNE markets.
• Monitor and audit in-store execution quality through field visits and digital tools.
• Partner with trade marketing and sales teams to ensure alignment on campaign execution and retail standards.
• Analyse shopper behaviour and store-level data to identify opportunities for improvement.
  
  
  

Cross-Functional Collaboration:

• Work closely with marketing, trade marketing, commercial and distributors teams to ensure alignment of field strategies with brand and business goals.
• Act as a key liaison between field teams and central functions to ensure feedback loops and continuous improvement.
• Support change management initiatives and foster a culture of excellence and accountability.
  
  
  

Data & Insights:

• Leverage data analytics to generate actionable insights for sales force and in-store performance.
• Continuously evaluate tools and technologies to enhance field execution and reporting capabilities.
  
  
  

Qualifications And Skills

• A university degree in a related field
• 5–7 years of relevant experience in sales operations, trade marketing, field force management, or commercial excellence roles, ideally within FMCG, retail, or consumer healthcare sectors.
• Minimum 3 years of relevant managerial/leadership experience
• Minimum 2 years’ experience in the UAE and/or Gulf, with a strong understanding of local market dynamics, retail environments, and cultural nuances.
• Demonstrated ability to manage cross-functional projects and leverage data-driven tools for performance optimization.
• Proven success in driving sales force performance and in-store execution across diverse markets.
• Proven track record of shopper/customer/category/trade marketing
  
  
  

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Job Posting End Date

2025-11-23

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

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