Digital Marketing Executive 02D25

The Digital Marketing Executive plays a pivotal role in shaping and executing digital marketing strategies that align with the organizational goals. This dynamic role encompasses various facets of digital marketing, including search engine optimization (SEO), social media management, content marketing, email campaigns, and analytical reporting. The ideal candidate will bring innovation and creativity, implementing robust marketing strategies to enhance brand awareness and drive traffic and conversions. They will work closely with other marketing professionals and cross-departmental teams to ensure a cohesive strategy. This role is an opportunity to leverage digital platforms for optimal marketing outreach, engaging potential customers with compelling narratives and strategically crafted content.

Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple platforms.
• Manage all social media platforms to enhance brand visibility and engagement.
• Create and curate engaging content that aligns with our brand's voice and vision.
• Conduct regular SEO audits and implement necessary optimizations to improve search rankings.
• Monitor and analyze market trends and adapt marketing strategies accordingly.
• Oversee the execution of email marketing campaigns and measure effectiveness.
• Collaborate with the content team to develop compelling marketing materials.
• Track and report on key performance indicators to guide marketing strategies.
• Coordinate with external vendors and agencies for project and campaign support.
• Conduct competitor analysis to identify and seize market opportunities.
• Maintain up-to-date knowledge of digital marketing trends and best practices.
• Facilitate strong working relationships across cross-functional teams for unified strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required.
• Proven experience in digital marketing or a similar role is essential.
• Strong understanding of current digital marketing concepts and practices.
• Proficiency in using SEO tools like Google Analytics, SEMrush, or Ahrefs.
• Experience with social media management and content creation tools.
• Exceptional communication skills, both written and verbal, are mandatory.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Highly creative with excellent attention to detail in all marketing activities.
• Ability to multitask and manage multiple projects in a fast-paced environment.