Content Creator

LEDFlex Group was established in 2010 after identifying a gap in the market for a more comprehensive range of linear lighting products and has now grown into a leading technology supplier. We design, develop, and manufacture LED lighting solutions for the UK and international markets. At LEDFlex, we continue to lead the way in performance, efficiency, and ecologically friendly lighting for both interior and exterior projects.

As a Content Creator within the Brand and Communications team, you will be responsible for producing visually engaging, high-quality digital content that captures LEDFlex’s brand identity across platforms. You will collaborate closely with the teams in London, Dubai, and Hyderabad to plan, create, and publish multimedia content that strengthens our online presence and tells the story of LEDFlex’s innovation in lighting design. This role calls for a creative, detail-oriented individual with strong aesthetic sensibility, social media insight, and a passion for content that informs and inspires

Key Responsibilities

• Plan, create, and manage monthly social media content calendars for LinkedIn and Instagram in alignment with the global marketing strategy.
• Work closely with the marketing team to align campaign timelines and ensure consistent messaging.
• Collaborate with the Graphics and Multimedia teams to conceptualise and produce visual assets that align with the brand’s premium aesthetic.
• Edit videos and reels using Instagram and other editing tools to create dynamic, engaging social media content.
• Conduct regular trend research to identify relevant, brand-appropriate formats, sounds, and storytelling opportunities.
• Partner with the Copywriter to ensure all visuals are supported by strong, cohesive copy.
• Work with the Digital Marketing Executive to analyse post performance and identify content that resonates with different audience segments.
• Capture and curate behind-the-scenes moments, event coverage, and real-time stories to maintain an authentic and active brand presence.
• Coordinate with Sales and regional marketing teams (London, Dubai, and India) to gather content from international events, installations, and client projects.
• Manage daily social media publishing, including posts, reels, and stories, ensuring regular engagement and activity across platforms.
• Maintain the overall look, tone, and quality of all digital content to ensure consistency with LEDFlex’s brand identity.
• Support the continuous growth of LEDFlex’s digital presence by experimenting with new content formats and campaign ideas.
• Stay up to date with platform algorithm changes, best practices, and emerging content formats to keep LEDFlex’s social presence competitive and forward-thinking.
  
  

• Strong visual and creative storytelling ability
• Social media awareness and trend adaptability
  
  

• Bachelor’s degree in Marketing, Communications, Media, or a related creative field.
• Minimum of 2 years of experience in content creation or social media management.
• Strong knowledge of Instagram and LinkedIn platforms, including best practices for B2B marketing.
• Proficiency in basic video editing (mobile and desktop) and familiarity with creative tools such as Canva, CapCut, or Adobe Premiere Rush.
• Aesthetic eye for design and composition, with the ability to brief and collaborate effectively with graphic designers.
• Excellent understanding of social media trends and analytics.
• Strong organisational and multitasking skills, with attention to detail and deadlines.
• Excellent communication skills and a proactive, collaborative attitude.
• Passion for design, architecture, and lighting will be an advantage.
• Ability to work both creatively and strategically, aligning social media output with brand goals.
• A strong portfolio demonstrating creative content across multiple platforms (e.g., social media, blogs, videos, or campaigns) is required.
  
  

• Salary dependent on experience, negotiable
• Desirable working hours (Mon – Fri, 8:30 am – 5:30 pm) with one-hour lunch break
• Annual leave as per labour law
• Opportunity to work on international campaigns and brand storytelling projects
• Exposure to cross-regional collaboration with marketing teams in London, Dubai, and India
• A creative and dynamic environment where ideas are encouraged and celebrated