Digital Marketing Specialist 28N25

As a Digital Marketing Specialist, you will play a crucial role in driving the online marketing efforts of our company. You'll be responsible for developing and implementing strategies to enhance the online presence and brand value of our organization. Your main duties will include planning and executing detailed digital marketing campaigns across various channels including social media, SEO/SEM, email, and display advertising. You will be required to manage and maintain the company’s digital growth by suggesting new strategies and managing digital budgets efficiently. Your analytical skills will be essential in assessing campaign performance and using performance insights to optimize future strategies. Join our team if you thrive in a fast-paced environment and are passionate about using powerful digital marketing strategies to harness growth.

Responsibilities

• Develop and execute detailed digital marketing campaigns across multiple platforms.
• Monitor and optimize ongoing campaigns to ensure efficiency and effectiveness.
• Create and curate engaging content for website, blog, and social media channels.
• Analyze website traffic and campaign performance using analytics tools.
• Manage and allocate the marketing budget to maximize ROI.
• Collaborate with cross-functional teams to plan and execute marketing strategies.
• Conduct market research to identify trends and customer needs effectively.
• Oversee and manage all online communications with consumers and partners.
• Stay updated with industry trends and the latest digital marketing techniques.
• Evaluate emerging technologies and provide thought leadership and perspective.
• Design and implement email marketing strategies and track response rates.
• Utilize SEO strategies to enhance online visibility and organic search rankings.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Proven experience in digital marketing with successful campaign examples.
• Strong understanding of SEO, SEM, and digital analytics tools is essential.
• Excellent written and verbal communication skills for diverse audiences.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of various social media platforms and digital content creation.
• Proven ability to plan and manage budgets effectively.