**Our work set-up is 3x/onsite in Ortigas Center, Pasig City.
The ART DIRECTOR is responsible for elevating the creative quality and execution of visual campaigns across various media channels. They focus on crafting high-quality, impactful designs that align with the companys brand identity and resonate with target audiences. This role demands technical expertise, a strong creative vision, and the ability to execute projects with independence and excellence.
The role stays up-to-date with the latest industry trends, technologies, and best practices and is able to identify new opportunities and strategies for improving overall performance as well as growth.
DUTIES AND RESPONSIBILITIES:
1.) Creative Conceptualization
Collaborate with the creative team to develop innovative and compelling visual concepts for digital marketing campaigns.
Translate creative briefs into visual strategies that resonate with target audiences.
Vs. a Junior Art Director, an Art Director should be able to ideate ideas faster
2.) Visual Campaign Execution
Assist the team in executing the creative vision.
Able to execute vision with skillful showcases of graphic design and art direction.
Ensure that designs adhere to brand guidelines and effectively convey the intended message.
Vs. a Junior Art Director, an Art Director has to have a more refined taste and is able to execute materials faster
3.) Collaboration
Work closely with graphic designers, copywriters, and other creative team members in development of creative assets.
Vs. a Junior Art Director, a degree of independence is to be expected from an Art Director in that they should require minimal/less creative supervision
4.) Trend Analysis and Innovation
Stay updated with the latest design trends, tools, and techniques to maintain a competitive edge.
Propose creative approaches and solutions that enhance campaign performance and brand impact.
5.) Client and Stakeholder Collaboration
Work with account managers and stakeholders to understand project objectives and deliver exceptional creative solutions.
Present visual concepts to internal teams and incorporate feedback to refine deliverables.
We Are Looking For Someone Who
Has Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premier).
Is Skilled in developing and executing creative concepts for digital marketing campaigns.
Demonstrates a strong understanding of design principles, including layout, color theory, and typography.
Is an Effective communicator, both in presenting creative concepts and providing feedback to team members.
Possesses Strong leadership and mentorship abilities to guide junior team members.
Is Excellent project management and time management skills with the ability to prioritize and meet deadlines.
Has Planning and organizational skills, including the ability to manage multiple projects and tasks simultaneously.
Has Excellent communication skills with experience in presenting thoughts, ideas, and data
Has Proficiency in MS Office (Excel, Word, PowerPoint) and Google Suite (Sheets, Docs, Slides)
Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships and be customer centric.
Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.
Has a reputation for trust and reliability with a strong track record of delivering results.
Has Ideation (Storytelling/Narrative) Skills: Ability to come up with a clear and compelling concept/message/story/big idea for any brand.
Has Ideation (Creative Data Tech) Skills: Ability to bring to life said brand concepts/messages/stories/big ideas in ATL and Digital platforms including but not limited to TV, Radio, Print, Outdoor, On-Ground, FB, YT, IG, TIKTOK, Web, Search, AR, VR, ER etc.
Has Execution (Art Direction) Skills: Ability to craft visuals for ATL and all types of digital platforms including but not limited to (logo and branding - social cards - storyboard)
Has Presentation Skills: Ability to present ideas and executions clearly, creatively, and compellingly to teammates, line managers, to internal stakeholders, and to clients.
Has Work Ethic: Ability to both work independently and work within a team. Must be able to embrace feedback and builds from teammates, line managers, internal stakeholders, and clients. Must be organized and efficient.
REQUIRED QUALIFICATIONS:
4-year college degree preferably in Advertising, Communication Arts, Journalism, Creative Writing, Literature, or any related course.
3-5 years experience as an advertising Art Director.
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