Founding Content Marketing Lead

We’re on a mission to revolutionize the supply chains of global giants like Tesla and Coca-Cola - through AI agents that think, plan, and act. Backed by legendary Silicon Valley VCs behind Flexport, Databricks, and Perplexity, we’re empowering supply chain teams across the world to automate complex logistics workflows, integrate processes seamlessly with existing systems, and supercharge efficiency. We’re a team of seasoned entrepreneurs, Y Combinator alumni, and ex-Googlers - if you’re ready to change the way a trillion-dollar industry operates, join us on Day 1.

Built by a Team from: Google, Y-Combinator, P&G, UC Berkeley, MIT

The Role

As our first Founding Content Marketing Lead, based in Ho Chi Minh City (Saigon), Vietnam, in a hands-on individual-contributor role, you’ll join our marketing team by leading content creation for Glacis across LinkedIn, reports, one-pagers, and storytelling assets written for VP-level executives in the US and Europe at companies like Nike, Coca-Cola, and Tesla. You’ll translate complex supply chain and AI concepts into clear, compelling narratives that resonate with supply chain leaders.

You’ll work closely with the founders and the GTM team to understand customer pain points, turn them into content that educates and converts, and ship high-quality posts and materials on a consistent cadence. This is a hands-on, creative role - ideal for someone who loves writing, designing simple but beautiful layouts, and experimenting with new formats and tools (including AI/LLMs).

Key Responsibilities

This is a high-ownership, senior individual-contributor role: you’ll be the primary writer whose work is read by VP/C-level leaders at global enterprises.

• LinkedIn Content & Social: Own the LinkedIn voice for Glacis and our founder - from thought leadership to deep, opinionated posts on supply chain and AI, plan and create posts that speak to VP-level decision makers (clear POV, sharp framing, strong hooks). Repurpose long-form content into short-form social formats (carousels, snippets, visual summaries).

• Storytelling & Long-form Content: Write and edit content such as case studies, customer stories, and simple reports/whitepapers. Turn customer conversations and internal notes into clear narratives with a strong point-of-view.

• Design: Create simple, clean designs using tools like Figma/Canva (e.g., one-pagers, slide layouts, diagrams, social visuals). Ensure a consistent visual identity across LinkedIn, sales collateral, and website content in collaboration with the technical/product team.

• Analytics & Iteration: Monitor performance (e.g., LinkedIn analytics, basic website metrics) and use the data to refine topics, formats, and messaging.

Are You the Right Fit?

You might be who we’re looking for if:

• You have 2 - 5 years of hands-on experience in B2B content or marketing, ideally in enterprise/SaaS/AI/product companies.

• You’re a strong writer in English (this is non-negotiable) - you can explain complex ideas clearly, concisely, and in a tone suitable for senior business audiences.

• You have proven experience creating content online, especially: LinkedIn posts (for a company and/or executives), and Blog/website content like case studies, success stories, or product stories.

• You have worked in a product/tech company (vs. purely offline, non-tech, or print environments).

To give you a clearer picture of what you’ll actually work on, here are a few real examples of the type of content you’d own:

• Example report: https://docsend.com/v/6snj8/report
• LinkedIn post example 1: https://www.linkedin.com/posts/gutheim_ai-copilots-in-supply-chain-hit-or-miss-activity-7378783455666397184--Pwj/?utm_source=job_posting
• LinkedIn post example 2: https://www.linkedin.com/posts/gutheim_supplychain-ai-procurement-activity-7381319585905397761-DYHX/?utm_source=job_posting

It’s plus (but not a must have) if:

• You’re comfortable creating simple but polished designs (Figma/Canva) and layouts for: Visualizations, one-pagers, sales materials, basic report layouts or visual summaries
• You know how to read and act on analytics (e.g., impressions, CTR, basic funnel metrics) to guide content decisions.
• You’re comfortable working closely in a fast-paced start-up setting.

Why Join Glacis?

• High Ownership & Real Impact: Shape critical solutions used by global enterprises, directly influence logistics performance at scale.
• Entrepreneurial Growth: Ideal stepping stone if youve considered founding your own company - learn firsthand from seasoned entrepreneurs and ex-Googlers.
• Foundational Team: Join at an early stage, contribute directly to company-building, and share the journey of rapid scaling.
• Global Reach: Work from Vietnam, engage globally, and expand your professional network and career horizons exponentially.
• Mission-Driven Culture: Fast-paced, ambitious environment with collaborative colleagues committed to delivering meaningful, impactful technology.