Marketing Research Analyst

About the job Marketing Research AnalystTurn data into direction, and candidates into success storiesonly at Smartsourcing.

Hi! Were Smartsourcing, and were looking for a full-time, on-site Market Research Analyst. If turning data into direction is your superpower, this is your stage. At Smartsourcing, we believe smart insights drive smarter business-and thats where you come in.

Where? JEG Tower, Archbishop Reyes, Corner Acacia St., Barangay Kamputhaw, Cebu City, 6000 Cebu

Job Summary

We are seeking a detail-oriented and analytical Market Research Analyst to join our team. Working directly with our Australian recruitment client, the analyst will be responsible for planning, executing, and reporting on comprehensive market research projects. The ideal candidate will transform complex data into actionable insights to inform strategic business decisions, focusing on industry trends, competitive landscapes, and customer behavior.

Key Responsibilities

• Research & Data Collection
• Research Planning: Develop clear, structured research plans and methodologies to address specific business questions.
• Market Analysis Tools: Conduct research utilizing established frameworks and sources, including PESTLE analysis, IBIS World reports, and SIA (Staffing Industry Analysts) data.
• Trend Identification: Actively track and research Business & Industry Trends, specifically within the context of the Australian recruitment sector and related markets.
• Stakeholder Research: Execute thorough Customer Research and Competitor Research to understand market dynamics, client needs, and competitive positioning.
• Data Analysis & Strategic Insights
• Analysis: Analyze collected data to identify patterns and generate insights on Business & Industry Trends.
• Segmentation: Conduct Customer Segmentation Analysis to help target recruitment efforts and service offerings effectively.
• Strategic Evaluation: Perform SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) for the clients business or specific market segments.
• Reporting: Prepare accurate, comprehensive Data Analysis & Reporting, presenting findings in a clear and visually engaging manner for executive review.
• Workflow & Project Management
• Workflow Design: Assist in Building Workflow processes for repeatable research tasks and data management.
• Workflow Management & Maintenance: Take ownership of Managing and Workflow Maintenance, ensuring research processes are efficient, standardized, and up-to-date.
• Data Integrity: Perform regular Data Update to maintain the accuracy and currency of market intelligence databases.
• Project Documentation: Draft and maintain a Project Plan Draft for all research initiatives, outlining scope, timelines, and deliverables.
  
  

Requirements

• Bachelors degree in Business, Marketing, Economics, Statistics, or a related field.
• Proven experience as a Market Research Analyst or similar role, preferably with exposure to the recruitment or Australian market.
• Proficiency in utilizing various research tools and databases (e.g., IBIS World, industry-specific reports).
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Excellent written and verbal communication skills in English, essential for liaising with the Australian client.
• Proficiency in data analysis and reporting software (e.g., Excel, Google Sheets, or specialized statistical software).
  
  

Benefits

Step Into The Smartsourcing Experience

Smartsourcing was created with one mission: to change lives. Were here to ensure that businesses flourish and, just as importantly, that every member of the crew is inspired, supported, and set up to thrive. For the fifth year running, weve been recognized as one of HR Asias Best Companies to Work For. This award isnt just a title--its a testament to our commitment to making Smartsourcing an incredible place to build a career.

Why Youll Love Working Here

About

At Smartsourcing, we believe the best work comes from people who feel seen, heard, and valued. Thats why were all about fostering an environment where you can be your true self. We take pride in being certified as a Great Place to Work, because we know that when you love where you work, extraordinary things happen. Heres just a glimpse of what we offer:

• Weekends are yours (we respect your time off)
• 5-day Christmas Leave (unwrap real time off)
• ‍️Healthcare from Day 1 for you and your family (because healthcare matters)
• Free lunch and barista-crafted coffee daily (we take our caffeine seriously)
• Night shift differential for evening schedules
• ️Subsidized gym membership and sports wellness clubs including hiking and free-diving
• Smartsourcing Exclusives (deals made just for you)
• Themed BFFs, monthly knockoffs, summer parties
• ‍️Community give-back programs and personal development workshops
• And so much more!
  
  

Were not just another outsourcing company. Were building something that actually matters here--a place where good work meets good culture.

Smart research. Smarter hiring. Join Smartsourcing!

---