Lead Generation Specialist

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a Massachusetts-based education management and consulting organization that partners with school districts, municipalities, and education-focused non-profits. They specialize in building custom data visualization dashboards and providing high-quality financial consulting services that empower leaders to make informed, strategic decisions.

Led by former practitioners, the team designs tools and solutions grounded in real-world education and municipal experience. Their financial consulting services give district and city leaders the confidence that their resources are managed effectively, while their dashboards seamlessly collect, combine, and analyze data from multiple sources to provide actionable insights. They are committed to helping clients strengthen the foundations of their institutions through effective use of data, high-quality systems, and strategic financial management - all while embracing challenges with creativity, collaboration, and humility.

About the Role

The Lead Generation Specialist is the market researcher and strategic outreach expert. Your core mandate is to identify, connect with, and warm up target school districts and executive-level staff. Success hinges on generating initial engagement and a reliable flow of prospective clients, setting the stage for the qualification team. You drive the top of the funnel by turning market potential into genuine interest.

Work hours: 9AM to 6PM EST

Work arrangement: Remote

What you’ll do

• Target Identification: Strategically research and map target school districts and key decision-makers (Superintendents, CFOs, Curriculum Directors) using market data and internal segmentation criteria.
• Outbound Campaign Execution: Design and execute personalized, multi-channel outreach campaigns (email, social media, specialized networks) to initiate contact and educate prospects on the clients value.
• Initial Engagement: Manage early-stage prospect interactions, focusing on stimulating interest and scheduling introductory discovery calls for the SDR team.
• Data Integrity: Maintain rigorous documentation of prospect data and outreach activities within the CRM to ensure accurate reporting and handoffs.
• Secondary/Administrative (Minor Billing Support)
• Issue and distribute client invoices in a timely manner.
• Perform follow-up communication with clients to collect on unpaid invoices.
• Note: This role does not include reconciling invoices with the companys General Ledger.

What You Bring

• 3+ years in market research, business development, or direct-to-prospect outbound experience, ideally in a complex B2B or EdTech environment.
• Bachelor’s degree in Marketing, Business, or a related discipline.
• Strong ability to rapidly assimilate and articulate the clients complex analytics value proposition to a non-technical executive audience.
• Demonstrated proficiency in using research tools to identify and penetrate strategic target accounts and key decision-makers.
• Exceptional written communication skills with a proven track record of creating persuasive, customized outreach that drives response rates.
• Possesses the necessary resilience and self-starter attitude required to consistently break into new accounts and manage high-volume activity.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.
• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.