Marketing Executive

Key Responsibilities:

Email Marketing:

● Assist in planning and executing targeted email campaigns.

● Draft, proofread, and send email newsletters and promotional emails.

● Monitor email campaign performance and suggest improvements.

● Maintain and update email lists to ensure accuracy.

● Create engaging and relevant content for email campaigns, blogs, social media, and

website.

● Collaborate with the design team to create visually appealing marketing materials.

Research & Analysis:

● Conduct market research to identify industry trends, competitor strategies, and customer

preferences.

● Analyse email and content performance metrics to measure effectiveness.

● Prepare reports and recommendations based on data insights.

● Qualify the Leads as per ICP

● Industry Knowledge of Travel, SAAS, Hospitality, E-commerce is a plus

Required Skills & Qualifications:

● Bachelors or Master degree in Marketing, Business, Communications, or a related field.

● Strong written and verbal communication skills.

● Basic knowledge of email marketing tools is a plus.

● Good analytical skills and attention to detail.

● Proficiency in Microsoft Office (Excel, Word, PowerPoint).

● Ability to work independently and as part of a team.