SEO Specialist (225-1017)

An SEO Specialist, or Search Engine Optimization Specialist, plays a crucial role in developing, implementing, and managing strategies to boost the online presence of a company, brand, or product. The specialist works to enhance website traffic by improving its search engine rankings, which is vital for attracting more visitors, increasing brand awareness, and driving potential customers to the business. An SEO Specialist uses various principles, methodologies, and tools to optimize content, optimize web architecture, conduct keyword research, and analyze results to ensure effective SEO strategies. They are adept at staying up-to-date with the latest trends and updates in SEO and are relentless in refining existing campaigns to adapt to the ever-changing environment of digital marketing.

Responsibilities

• Develop and execute successful SEO strategies to improve website visibility.
• Conduct thorough keyword research to guide content teams effectively.
• Optimize website content, landing pages, and paid search copy for the best results.
• Perform ongoing keyword discovery and competitive analysis to improve rankings.
• Utilize tools such as Google Analytics to measure and report on campaign performance.
• Collaborate with web developers to ensure SEO best practices are properly implemented.
• Maintain up-to-date knowledge of the latest SEO trends and algorithm changes.
• Monitor website performance, analyze traffic data, and devise improvement strategies.
• Provide content writing teams with SEO guidelines to enhance web content efficacy.
• Work with the marketing team to drive SEO in content creation and programming.
• Stay informed on emerging SEO software and tools to improve efficiency and effectiveness.
• Report regularly on SEO campaign progress, trends, issues, and optimization recommendations.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is preferred.
• Proven experience as an SEO Specialist or similar role in digital marketing.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Expertise with SEO tools such as Google Analytics, SEMrush, or Moz.
• Experience with website analytics tools and related technical SEO aspects.
• Excellent understanding of search engine algorithms and ranking methods.
• Strong analytical skills to analyze data and make informed decisions.
• Ability to effectively communicate and collaborate with content creators and developers.
• Proficiency in MS Office and familiarity with HTML, CSS, and CMS tools.