Performance Creative Strategist

About the Role

This role is for someone who lives at the intersection of content, performance, and experimentation.

You’ll be responsible for creating high-performing creative ideas tailored specifically for paid media (Meta, YouTube, Google Display, LinkedIn), influencer-led creatives, and organic social.

Think of this as a Creative + Data + Content hybrid role, where you work closely with the Performance team to build, test, and optimize hooks, formats, styles, content creators, influencer assets, and continually iterate to reach the best-performing communication.

This is NOT a typical content strategist role — this is a Performance Creative Strategist role.

• Ideate and script performance-first creatives across static, video, UGC, and influencer formats.
• Develop high-converting hooks, opening frames, CTAs, and content styles for testing.
• Build storyboards and creative frameworks for ad, brand, and new release campaigns.
• Work with influencers, creators, and video editors to bring concepts to life.
• Translate insights into creative variations (angles, styles, formats, copy)

• Coordinate daily/weekly with the Performance Marketing team to understand:
• Best performing hooks
• Creative fatigue cycles
• Audience insights
• CPC/CPM/CTR patterns
• Scroll-stop ratio, thumb-stop ratio, watch-time
• Make creative decisions backed by data, not just intuition.
• Build creative experiments: A/B testing, format testing, hook testing, creator testing.

• Performance Team → for insights, creative testing priorities
• Social Media Team → for alignment on tonality, brand moments, platform trends
• Design & Video Team → to execute variations fast
• PR/Brand Team → for consistent messaging

• Create content playbooks, messaging boards, content pillars, and audience insights.
• Build platform-specific calendars (Reels, Shorts, Posts, YouTube, Meta Ads).
• Maintain a “Creative Library” — best-performing assets, learnings, formats, frameworks.
• Analyse competitor content (OTT, film, entertainment, youth brands) and identify creative whitespace.

• 1–2 years of experience in agency or brand-side creative/content role with exposure to performance marketing.
• Basic understanding of Meta Ads/Google Ads dashboards is a bonus.
• Strong understanding of short-form video content (performance + organic).
• Ability to ideate hooks, scripts, and storyboards quickly.
• Good grasp of data interpretation — what works and why.
• Experience working with creators/influencers is a big plus.
• Strong communication and presentation skills.