General Manager - Onboarding

About Us

Livspace is Asia’s largest and fastest-growing home interiors and renovation platform. Leveraging its proprietary technology, the company delivers end-to-end home interior and renovation solutions, encompassing modular solutions, furniture, false ceilings, soft furnishings, décor, civil works, and more. The company serves homeowners across diverse market segments in India and Singapore.

Since the company was founded in 2015, Livspace has revolutionized a highly fragmented industry by setting new benchmarks in quality, innovation, and execution. To date, the company has successfully transformed the homes of over 100,000 satisfied customers through its presence in 80+ cities and 110+ Experience Centres.

Backed by marquee investors, the company’s goal is to continue strengthening its dominance in India as an industry leader and the largest employer of interior designers. Livspace remains committed to redefining industry standards by introducing new products and services, enhancing site execution processes, improving manufacturing techniques, and ensuring seamless project delivery—all with the ultimate goal of turning homeowners’ dreams into reality.

For more information, please visit: https://www.livspace.com/in/about-us

Job Description

The role of a General Manager Onboarding, will include developing and implementing strategies to identify and target potential cities within the region for Livspace franchise stores by ensuring the team is effectively deployed to regions where Livspace is not operational, with a focus on new market penetration. This would be by conducting market analysis and competitive research to identify potential franchise opportunities.

Key Responsibilities

• Set and meet the franchise onboarding targets for the region on a monthly, quarterly, and annual basis.
• Track performance metrics to monitor progress towards onboarding goals and take corrective actions when needed.
• Provide regular reports and updates to senior management on franchise development activities, opportunities, and challenges.
• Drive the team to actively generate franchise leads through various channels, including business development efforts, networking with building material dealers, architects, interior designers, and contractors.
• Build and maintain relationships with key stakeholders to promote Livspaces franchise model.
• Collaborate with ASEs to assist in the closure of franchise deals.
• Negotiate terms with potential franchise partners to finalize agreements.
• Ensure that all franchise contracts align with Livspaces operational and legal requirements.
• Maintain regular communication with franchise partners to ensure smooth onboarding and operations.
• Act as a liaison between franchisees and internal teams (operations, marketing, legal) to address any concerns or roadblocks.
• Develop and manage the budget for franchise onboarding activities within the assigned region.
• Ensure cost-efficient strategies while maintaining high standards for franchise partner support and development.
• Ensure all franchise stores are compliant with Livspaces standards and policies before they become operational.
• Oversee the setup process to ensure franchisees meet all brand guidelines in terms of store design, product offerings, and customer experience.
• Lead, mentor, and manage the team of ASEs (Area Sales Executives) to achieve franchise expansion goals.
• Set clear performance expectations and ensure accountability for team members.
• Provide continuous guidance, training, and support to improve the teams effectiveness in franchise onboarding.
  
  

• Applicant must possess MBA / PGDM preferable in Sales and Marketing from B-School.
• Minimum experience required 5+ years
• Candidate can be from design background as well.
• Applicants from modular furniture background would be an additional benefit.
• Role involves extensive travelling to Franchise locations.