Digital Content Assistant Manager

Job Description: Digital Content, Assistant Manager

Reports to: Social Media Manager,

Function: Brand, Marketing & Communications

Purpose of the role

The Digital Content, Assistant Manager plays a key role in bringing ISP’s brand and communications to life across our core digital channels. The role is responsible for executing approved content strategies by sourcing and preparing content, publishing to social media, the corporate website and the intranet, and ensuring best-practice delivery across all platforms. Through careful coordination with schools, regional teams and internal partners, alongside ongoing performance monitoring and optimisation, this role ensures our global stories are visible, engaging, and aligned to our mission of putting learning first.

ISP Principles

Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Key Responsibilities

Content Coordination & Creation

• Work with schools, regional teams, and business partners to collect stories, updates and multimedia assets aligned to social plans
• Adapt central content for specific channels and audiences, following brand and tone-of-voice guidelines
• Create or source imagery, short-form video, and copy using ISP asset libraries and approved tools
• Support content translation or localisation where needed
  
  

Publishing & Community Execution

Social Channels

• Prepare and schedule posts using the global social media management platform
• Ensure all content is properly tagged, conforms to ISP safeguarding policy, and follows platform best practice
• Monitor tagged posts and mentions; escalate risks to the Social Media Manager
• Support community management through timely engagement and routing of enquiries
  
  

Intranet And Group Website

• Upload and publish approved content, ensuring accuracy, formatting, and tagging for optimal navigation
• Maintain content freshness by regularly reviewing pages for outdated information and coordinating updates with content owners
• Support global campaigns and leadership communications rollouts on intranet and Group website
• Ensure web content follows SEO best practices (meta tags, alt text, internal linking, keyword alignment)
• Coordinate closely with the Social Media Manager and Communications Manager to ensure messaging consistency across channels
• Conduct routine content checks to ensure safeguarding compliance, correct branding, and accurate group data
  
  

Performance Monitoring & Insights

• Track KPIs and weekly performance dashboards in coordination with the Social Media Manager
• Provide insights on audience behaviour, post-level performance and optimisation opportunities
• Support experimentation with new formats, emerging channels, and LLM-driven content behaviour
• Track engagement trends on intranet (views, time-on-page, contributor adoption) and report insights to Comms leadership
  
  

Governance & Quality Control

• Ensure compliance with global brand guidelines, safeguarding requirements and regional approvals
• Maintain organised co-collaboration platform and publishing calendars
• Contribute to ongoing improvements in workflows, templates, governance processes
  
  

Skills & Experience Required

• Practical experience managing content across Instagram, Facebook, LinkedIn, TikTok, YouTube etc.
• Competency in using publishing and analytics platforms (e.g., Meltwater, Sprout Social)
• Comfort editing short-form video and image assets using tools like Canva
• Basic knowledge of social media analytics, audience insights and reporting dashboards
• Working knowledge of CMS tools (e.g., SharePoint / Sitecore / WordPress)
• Excellent coordination and communication across multiple stakeholders
• Highly organised with strong attention to detail and ability to manage deadlines
• Creative mindset with curiosity about emerging trends and AI-driven content discovery
• Passion for storytelling in education and student success
  
  

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures, including an online due diligence search, references and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.

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