Social Media Manager (225-907)

The Social Media Manager is a pivotal role in the realm of digital marketing and communications, responsible for developing and executing compelling social media strategies that elevate brand awareness and engagement. This position requires a creative and strategic thinker who can harness the power of social media platforms to foster connections with audiences, drive traffic, and ultimately contribute to the organization’s goals. The ideal candidate will have a strong understanding of current social media trends, excellent communication skills, and the ability to analyze data to refine approaches and improve outcomes. As a guardian of the brand voice across social media channels, the Social Media Manager will play a key role in ensuring consistent messaging and enhancing the brand’s reputation in the digital space.

Responsibilities

• Develop and implement social media strategies to achieve marketing goals.
• Create, curate, and manage all published content across platforms.
• Oversee social media accounts’ design and layout to maintain brand consistency.
• Monitor and analyze analytics to measure the success of social campaigns.
• Engage with followers, respond to queries, and maintain active social presence.
• Collaborate with other departments to ensure cohesive brand storytelling.
• Identify trends and insights to optimize performance and strategy adjustments.
• Stay updated with advancements in the social media field and best practices.
• Plan and implement promotional campaigns aligned with business objectives.
• Manage social media advertising budget to maximize ROI and reach.
• Coordinate with influencers and partners for social media collaborations.
• Track, analyze, and report on campaign performance using social media tools.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field required.
• Proven experience as a Social Media Manager or similar role necessary.
• Excellent written and verbal communication skills are essential.
• Demonstrated ability to develop creative and engaging social media content.
• Strong understanding of social media analytics and tools for decision-making.
• Ability to multitask and prioritize tasks in a fast-paced environment.
• Experience with graphic design and video editing tools is an advantage.