SEO Specialist (225-907)

A leading digital marketing agency is seeking a seasoned SEO Specialist to enhance its online visibility and drive organic growth. The ideal candidate will be responsible for developing and implementing effective search engine optimization strategies, with a focus on maximizing website and online content to boost rankings on major search engines. The role demands a highly analytical mind that thrives on data and analysis, equipped with deep knowledge of the latest SEO best practices and algorithm changes. As an SEO Specialist, you will play a key role in achieving our business growth goals by leveraging content, technical, and off-page SEO tactics. This is a fantastic opportunity for someone passionate about all things SEO to contribute substantially to a brand's digital presence, ensuring the sites are readily available and favored by search engines and that the user experience is optimized for visitors.

Responsibilities

• Conduct comprehensive SEO audits and develop strategies to improve search engine rankings.
• Optimize website content, metadata, headers, and URL structures for search engines.
• Perform keyword research to identify valuable search terms and trends across industries.
• Analyze website analytics to assess performance and create actionable insights for improvements.
• Stay up-to-date with the latest SEO trends, practices, and search engine algorithm changes.
• Implement strategies to build high-quality backlinks from authoritative websites.
• Collaborate with the content team to ensure SEO best practices are implemented with content creation.
• Monitor and report on SEO performance metrics to stakeholders and recommend actions.
• Manage SEO tools such as Google Analytics, SEMrush, and Moz, ensuring data is correctly captured and analyzed.
• Plan and execute off-page optimization strategies including link-building campaigns.
• Actively participate in online discussions and forums to promote brand visibility and website traffic.
• Provide SEO guidance and training to internal teams, ensuring a company-wide understanding of SEO strategy.

Requirements

• Proven experience as an SEO Specialist or similar digital marketing role.
• Strong knowledge of SEO practices, tools, and techniques, including Google Analytics.
• Ability to analyze data, interpret results, and deliver actionable insights for SEO improvement.
• Experience with content management systems and a basic understanding of HTML/CSS.
• Familiarity with SEO platforms like SEMrush, Ahrefs, or Moz for keyword and backlink analysis.
• Adept in researching and tracking keyword performance in a competitive landscape.
• Excellent communication skills with the ability to articulate complex SEO concepts clearly.
• Detail-oriented and committed to staying up-to-date with the fast-changing SEO landscape.