Group Marketing Manager - F&B (225-906)

The Group Marketing Manager for the Food & Beverage (F&B) sector is a crucial leadership role responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, drive consumer engagement, and boost sales across multiple locations. This role entails overseeing a team of marketing professionals to ensure alignment with brand values and strategic business objectives. The individual in this position will lead the planning and implementation of marketing initiatives including digital marketing, advertising, PR activities, and promotional events, tailored to the dynamic world of F&B. They will work closely with senior management to shape marketing campaigns that resonate with target audiences while leveraging market research insights to optimize marketing efforts. This position is perfect for a creative and strategic marketing leader who thrives in a fast-paced, consumer-driven environment and is passionate about delivering measurable marketing results.

Responsibilities

• Develop and implement group-wide marketing strategies to drive brand growth.
• Lead a team of marketing professionals, providing guidance and support.
• Collaborate with product development teams to align marketing efforts with new offerings.
• Conduct market research to identify trends and customer preferences.
• Manage and optimize digital marketing campaigns for multiple F&B brands.
• Coordinate cross-functional teams to ensure brand message consistency.
• Oversee the execution of promotional and advertising campaigns within budget.
• Analyze marketing data and metrics to adjust strategies for maximum impact.
• Build and maintain relationships with media and advertising partners.
• Develop and uphold brand guidelines across all marketing channels and locations.
• Monitor competitor activities and devise counter-strategies to maintain market position.
• Prepare and present regular marketing performance reports to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• At least 5 years of proven experience in a marketing management role.
• Strong leadership skills with the ability to manage and motivate a team.
• Extensive knowledge of digital marketing tools and analytics platforms.
• Excellent communication and interpersonal skills for effective collaboration.
• Experience in the Food & Beverage industry is highly desirable.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.