Digital Marketing Executive (225-907)

A Digital Marketing Executive plays a crucial role in the online marketing efforts of a company. This position involves developing, implementing, and managing marketing campaigns that promote a company and its products or services. The Digital Marketing Executive’s role is focused around enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. A successful candidate will have a passion for digital marketing and possess exceptional communication skills. Daily activities include content creation, social media management, and analysis of digital marketing trends. It's a dynamic and creative role that requires staying up-to-date with the latest technology and marketing trends to effectively engage the intended audience and help achieve business goals.

Responsibilities

• Develop and execute digital marketing campaigns to promote products or services online.
• Manage social media channels to enhance engagement and reach potential customers.
• Analyze market trends and adjust campaigns for maximum effectiveness and ROI.
• Generate reports on digital marketing initiatives and present findings to senior management.
• Create engaging content for blogs, websites, and social media platforms.
• Optimize digital content for SEO to improve search engine rankings and website traffic.
• Collaborate with the marketing team to align online marketing strategies with overall goals.
• Monitor competitor activity and devise strategies to maintain a competitive advantage online.
• Plan and execute pay-per-click (PPC) advertising campaigns on various platforms.
• Build and maintain relationships with external partners to enhance brand visibility.
• Stay updated with the latest digital marketing tools and incorporate them effectively.
• Oversee the production of multimedia content such as videos, podcasts, and graphics.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field is required.
• Proven work experience as a Digital Marketing Executive or similar role.
• Strong understanding of SEO, SEM, and PPC advertising methods.
• Proficiency in using digital marketing tools such as Google Analytics and Hootsuite.
• Excellent written and verbal communication skills for effective content creation.
• Ability to analyze data and provide actionable insights for marketing strategies.
• Creative mindset with a strong eye for detail and design-oriented thinking.
• Demonstrated experience managing and optimizing multiple social media accounts.