Social Media Marketer (225-908)

We are seeking a highly motivated and skilled Social Media Marketer to join our dynamic marketing team. This role is essential in developing and executing strategic social media campaigns to build brand awareness, engage customers, and drive online traffic to our products and services. The ideal candidate will possess a deep understanding of social media platforms, content creation, and digital marketing strategies. They will be responsible for managing our social media accounts, creating engaging content, interacting with followers, and analyzing performance metrics to optimize our social media strategies. If you are a creative individual with a passion for social media and digital marketing, we encourage you to apply and become a part of our team to help us achieve our marketing goals.

Responsibilities

• Develop and implement social media strategies aligned with business goals and audience preferences.
• Create, schedule, and publish engaging social media content across all platforms.
• Monitor and respond to comments, messages, and interactions in a timely manner.
• Analyze social media metrics to track performance and refine strategies for improvement.
• Collaborate with content creators and designers to produce visually appealing posts.
• Stay updated on the latest social media trends and emerging platforms.
• Engage with influencers and participate in influencer marketing initiatives to enhance brand reach.
• Conduct competitive analysis to understand market trends and inform content strategies.
• Design and execute paid social media advertising campaigns to maximize reach.
• Work closely with cross-functional teams to align social media efforts with broader marketing strategies.
• Report on social media progress and recommend action items for improvement to management.
• Identify opportunities for user-generated content and community engagement programs.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field is required.
• Proven work experience as a Social Media Marketer or similar role for at least two years.
• In-depth knowledge of major social media platforms and their best practices.
• Strong written and verbal communication skills with a creative approach to content creation.
• Experience with social media analytics tools to measure campaign performance.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creativity, attention to detail, and the ability to think strategically.