CRM Specialist (225-907)

A CRM Specialist is integral to deepening and maximizing customer relationships, utilizing Customer Relationship Management (CRM) software to drive sales growth, enhance customer satisfaction, and optimize business processes. In this role, you will be responsible for the development and execution of strategies designed to engage and retain customers, ensuring customer data is leveraged effectively for strategic planning and marketing campaigns. You will work closely with various departments to implement CRM systems, analyze customer data, and provide training and support to teams. By interpreting data insights, the CRM Specialist contributes to business objectives, targets customer segments effectively, and continuously works to optimize the CRM program in line with evolving customer needs and market conditions.

Responsibilities

• Design and implement CRM strategies to enhance customer engagement and loyalty.
• Collaborate with the marketing team to optimize customer outreach campaigns.
• Analyze customer data to derive insights and inform business strategies.
• Ensure the CRM system is optimized and functioning efficiently for all users.
• Coordinate with IT to troubleshoot and resolve CRM system issues promptly.
• Train staff on CRM software functionalities and best usage practices.
• Monitor customer feedback and communicate insights with relevant departments.
• Develop comprehensive CRM reports to keep stakeholders informed on progress.
• Work with sales teams to enhance lead conversion rates through CRM data.
• Continuously assess and improve CRM practices to align with industry standards.
• Maintain data integrity by regularly updating and purging CRM databases.
• Foster a customer-centric culture throughout organizational processes and practices.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Proven experience in CRM systems and customer engagement strategies.
• Strong analytical skills with a focus on data-driven decision-making.
• Proficiency in CRM software tools and database management practices.
• Excellent communication skills to convey technical concepts to non-technical users.
• Ability to work collaboratively across departments and with external stakeholders.
• Detail-oriented with strong project management and organizational skills.